Contra Costa SBDCPleasant Hill, CA

Sales and Marketing of Professional Services-Module 1

Sales and Marketing of Professional Services-Module 1

Wednesday, May 10, 2017 9:00am to 12:00pm

Course Overview:  Sales and Marketing (i.e., Business Development) is absolutely essential for any successful business.  Marketing research is the first important step in the process (evaluating the market conditions, barriers to entry, competitors, etc.).  Sales is the next component of Business Development and normally the hardest activity for most people.  It requires “face to face” interaction with the potential client and the associated fear of rejection.  
This course has three Modules
MAY 10, 2017-9 AM-12 PM-Module  1:  Introduction to Sales and Marketing Concepts
MAY 18, 2017-9 AM-12 PM-Module 2:  Business Development strategies and tools for obtaining work from:

  • Private Sector firms 
  • Local, State and Federal agencies 
  • Foreign clients with operations both in the US and internationally

MAY 23, 2017-9 AM-12 PM-Module 3:  Business Development tools and sales strategies to allow a person the greatest chance of success in obtaining  work .  This session also includes modules on business dining (and manners) and business travel tips.
This course is taught by Victor Johnson, PE who was a part owner and Chief Marketing Officer of two small firms that grew in size to be listed on the NYSE and NASDAQ, respectively.

Oscar Dominguez
(925) 602-6806
300 Ellinwood Way, Bodega Room
Pleasant Hill

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It all starts here. Review our client process, complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.