Contra Costa SBDCPleasant Hill, CA

Proven Sales and Marketing Fundamentals -Pleasant Hill

Proven Sales and Marketing Fundamentals -Pleasant Hill

Monday, September 10, 2018 9:00am to 12:00pm


This workshop will identify key concepts and techniques for developing an effective sales and marketing strategy. Drawing from extensive real-world sales and marketing experience and the social sciences, instructor Victor Johnson will provide insight into proven business development theories like thrasher, carrot, and trapline marketing. You will learn how the basic practical approaches to gaining new customers and revenue streams.

This workshop is conducted by Victor Johnson (Vic) is a Professional Civil Engineer who has 45 years of experience in the Sales and Marketing of Professional Services. He has specialized in growing small businesses into large businesses. He was Senior Vice President (and part owner) of two firms that went public: one went on the NYSE and the other – the NASDAQ. Additionally, Vic has written seven books and owns a publishing firm. This experience has broadened his sales and marketing experience in relation to other types of products and services. 


Cancellation Policy For No-Cost Workshops: If you are registered for a class and are unable to attend, please notify the Small Business Development Center at 925-671-4570 as soon as possible as other applicants may be waitlisted. Attendee substitutions can be made at any time and at no cost. The following cancellation/rescheduling policy applies to all classes unless noted otherwise. Contra Costa SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment.

Oscar Dominguez
Contra Costa SBDC
300 Ellinwood Way, Bodega
Pleasant Hill

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It all starts here. Review our client process, complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.